|
ABOUT IDEA online Mobile Recharge and top up
As India's leading GSM
Mobile Services operator, IDEA Cellular has
licenses to operate in 11 circles. With a
customer base of over 17 million, IDEA
Cellular has operations in Delhi,
Maharashtra, Goa, Gujarat, Andhra Pradesh,
Madhya Pradesh, Chattisgarh, Uttaranchal,
Haryana, UP-West, Himachal Pradesh,UP-East,
Rajasthan and Kerala. IDEA Cellular's
footprint currently covers approximately 45%
of India's population and over 50% of the
potential telecom-market.
As a leader in Value Added Services,
Innovation is central to IDEA's VAS Factory.
It is the first cellular company to launch
music messaging with 'Cellular Jockey',
'Background Tones', 'Group Talk', a voice
portal with 'Say IDEA' and a complete suite
of Mobile Email Services.
A frontrunner in introducing revolutionary
tariff plans, IDEA Cellular has the
distinction of offering the most customer
friendly and competitive Pre Paid offerings,
for the first time in India, with 'Super
Power', 2 Minutes Outgoing Free, Lifelong
offer and other segmented offerings like
Women's Card. 'Lifetime Idea' is the first
and only loyalty program, for pre paid
customers, introduced by a Cellular brand.
Customer Service and Innovation are the
drivers of this Cellular Brand. A brand
known for their many firsts, Idea is only
operator to launch GPRS and EDGE in the
country.
The latest feather in Idea's cap is GSM
Association Award for CARE. It is the second
GSM Association award that Idea has won, the
first one being for Bill Flash.
Idea Cellular is part of the Aditya Birla
Group, which is India's first truly
multinational corporation. Global in vision,
rooted in Indian values, the group is driven
by a performance ethic pegged on value
creation for its multiple stakeholders.
The combined holding of the Aditya Birla
Group companies in Idea stands at around 57
per cent.
With ambitious future plans, the company is
poised for rapid growth.
Our Circles
The Indian telecommunications market for
mobile services is divided into 23
“Circles”. There are four “metropolitan”
Circles, covering the cities of Mumbai,
Delhi, Kolkata and Chennai, and 19 Circles
classified by the Government as category
“A”, category “B” or category “C”, which
cover the rest of India. These
classifications are based principally on a
Circle’s revenue generating potential, with
metropolitan and category A Circles having
the highest revenue potential.
Established Circles
We operate in the metropolitan Circle of
Delhi, the category A Circles of Andhra
Pradesh, Gujarat and Maharashtra, and the
category B Circles of Haryana, Kerala,
Madhya Pradesh and Uttar Pradesh (West).
Licenses for the Maharashtra and Gujarat
Circles were awarded to us in December 1995,
with network rollout and commercial launch
achieved in 1997. Subsequently, in January
2000, we merged with Tata Cellular Limited,
the mobile operator in the Andhra Pradesh
Circle, and integrated its operations into
ours by January 2001. In February 2001, we
acquired RPG Cellcom Limited, the mobile
operator in the Madhya Pradesh Circle, with
full integration of this Circle with ours
achieved by June 2001. We acquired the
license for the Delhi Circle during the
fourth mobile license auction in October
2001, with network rollout and commercial
launch by November 2002. Escotel Mobile
Communications Private Limited (“Escotel”),
which we acquired in January 2004, was
awarded the original licenses in the Circles
of Haryana, Uttar Pradesh (West) and Kerala.
We re-branded these Circles and integrated
them with ours by June 2004.
In connection with the acquisition of
Escotel, we also acquired Escorts
Telecommunications Limited (“Escorts”),
which was awarded licenses for the New
Circles. Due to certain existing license
conditions we were unable to complete the
transfer of shares of Escorts until June
2006. However, we ensured that Escorts met
the first phase of network requirements for
these New Circles in June 2005 in accordance
with the relevant licenses (as amended
following the payment of a penalty by us on
behalf of Escorts).
Following significant investment by us in
the roll-out of the network in the New
Circles, amounting to approximately Rs.
4,678 million up to September 30, 2006, we
were able to achieve full commercial launch
of mobile services in the New Circles
between September and November 2006 in a
manner which also met the network roll-out
requirements of the licenses which were to
be completed by June 2007
More
details
____________________________________________________________
RECHARGE YOUR IDEA MOBILE HERE
SITE 1 (www.fastrecharge.com)
(LIVE) |
|